Today I am releasing a new whitepaper on the challenges the fossil fuel industry faces with its millennial workers.
Here’s a summary.
- Millennial workers are the future of the fossil fuel industry, and they are extremely concerned with the moral meaning of their work.
- Unfortunately for the industry, these millennials have been exposed to hundreds of hours of claims that their work is immoral because it is destroying the planet.
- While many companies are ignoring this challenge and others regard it as insurmountable, in my experience it is possible to overcome the “moral case against fossil fuels” and turn non-supporters into supporters.
- The key to turning non-supporters into supporters is to reframe moral conversations about the industry in pro-human, whole-picture terms.
- Companies that give employees a thorough pro-human, whole-picture education about their impact on human flourishing will see tremendous increases in motivation and desire to become “ambassadors” who champion the industry and its freedom.
- Companies that also give employees an education in reframing energy conversations will see a tremendous increase in the effectiveness of their ambassadors.
- Given that these forms of education are now freely available, every company should seriously consider offering them to their employees—especially to the millennialleaders of the future.
I hope you’ll read the article.
If you are interested in using my curriculum (including a freely available version of it) toempower your team, you can contact me at email@example.com or go to the website energyambassador.net for more information.
Discussing fossil fuels with The Disgruntled Millennial
I recently appeared on “The Disgruntled Millennial,” a podcast aimed at conservative millennials, for a really interesting, in-depth discussion of The Moral Case for Fossil Fuels. The hour-long interview covers a lot of territory and includes a number of points I haven’t made elsewhere. You can listen to it here.